Table of Contents
1. Introduction
2. The Power of Web-video
3. Understanding Tourism Marketing
4. Shooting Effective Promotional Holiday Videos
4.1.Making your interviewees feel at ease
5. Understanding the Basics of Videography
5.1. Equipment
5.2. Shooting professional video
5.3. Light and composition
5.4. Controlling your camera
5.4.1 Exposure
5.4.2. Shutter speed
5.4.3 Aperture
5.4.4. White balance
5.4.5. Recording good audio
6. The Editing Process
6.1. Editing software
6.2. The principles of editing
6.3 Effective Editing
6.4. The importance of music and sounds
6.5. The basic structure
6.6. Branding your video
6.7. Reviewing your work
6.8. Compression and uploading
7. Selling Your Services to Tourism Companies
7.1. Approaching companies
7.2. Other avenues
Recent Testimonials:
“I finished reading your PDF manual this weekend and let me tell you I am
very impressed. I fully respect and admire people that take their passion,
take on the world, and turn it into a form of making a living, while doing
what they love.”
Sean Twomey, South Africa
“Thank-you for putting together such a well presented document on what is
required to succeed in a business like yours. I am only part way through, but
have already gleaned some helpful insights which will hopefully take the
financial sting out of my future trips. So, it is time to get paid for what
I do and hopefully your information will allow me to do just that.”
David White, Canada
“I was given the opportunity to travel to Cambodia (my May
trip) and bought a video cam to take over. After purchasing
it I heard on the radio a news bulletin about tour companies
paying for your holiday videos.
Thinking it would work in well with the other work I want to
do over there I googled and found a written story about you
...very thought provoking.
I love the way you freely offer information and tips on
facebook. This is in line with myself as it seems very
genuine and from the heart. I was very impressed with
this aspect and could see that you potentially have the
foundations for big company if you continue operating with
your passion from your heart.”
Therese Pitman, Australia
If you have any questions or just want to have a chat to make sure there’s a
real person available please email me on tom@filmingholidays.com.


