Video Marketing Statistics 2015

Statistics on Video Marketing for 2015

Statistics on why video will only grow in relevance for businesses:


78% of people watch video online every week and 55% ever day

59% of senior executives prefer watching video over reading text, when shown side by side

69% of marketing, sales professionals use video to market their brands and 31% are planning to

96% of B2B companies are planning to use video for marketing purposes over the next year

Using the word video in an email subject line boosts click-through rates by 65%

Websites gain an extra 2 minutes of dwell time when using a video

52% of marketing professionals name video as the best type of content with the best ROI

67% of companies found video somewhat successful and 18% very successful

75% of business executives watch video at least weekly

80% of senior executives watch more video online than they did a year ago