Statistics on Video Marketing for 2015
Statistics on why video will only grow in relevance for businesses:
Source: highq.com
78% of people watch video online every week and 55% ever day
59% of senior executives prefer watching video over reading text, when shown side by side
69% of marketing, sales professionals use video to market their brands and 31% are
planning to
96% of B2B companies are planning to use video for marketing purposes over the next year
Using the word video in an email subject line boosts click-through rates by 65%
Websites gain an extra 2 minutes of dwell time when using a video
52% of marketing professionals name video as the best type of content with the best ROI
67% of companies found video somewhat successful and 18% very successful
75% of business executives watch video at least weekly
80% of senior executives watch more video online than they did a year ago