Statistics on the effectiveness of video:

90% of users say that product videos are helpful in the decision process according to Hubspot


YouTube is now the second most popular search engine in the world and is owned by Google, which is the most popular one. Google Panda update favors video content


By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends)


Facebook generates 8 billion video views on average per day (Source: Social Media Today)


Internet users are 144% more likely to purchase after seeing a product video than those who did not.


Video thumbnails shown in universal search results have a 41% higher click through rate than plain text and a site with a video is 53 times more likely to land on the first page of Google search results.


YouTube reports mobile video consumption rises 100% every year (Source: Hubspot)


55% of people watch videos online every day (Source: Digital Information World)


92% of mobile video consumers share videos with others (Source: RendrFx)


90% of users say that product videos are helpful in the decision process (Source: Hubspot)


Social video generates 1200% more shares than text and images combined (Source: SmallBizTrends)


Video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today)


Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce)


After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot)


Companies using video enjoy 41% more web traffic from search than non-users (Source: SmallBizTrends)


59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video (Source: Digital Information World)


People spend 3 times longer watching a live social video compared to one that has been prerecorded (Source: Social Media Today)


Video in an email leads to 200-300% increase in click-through rates (Source: Hubspot)


Top three most effective types of video content: Customer testimonials (51%); Tutorial videos (50%); Demonstration videos (49%) (Source: Curata)


80% of users recall a video ad they viewed in the past 30 days (Source: Hubspot)


67% of marketers found video marketing somewhat successful (Source: Digital Information World)